Established in 2013, Mirael comes as a SAFE razor replacement solution and 10x SAVIER than waxing at a salon. By popularizing #WaxingForBeginners, Mirael provides a practical waxing experience for beginners that is fun. Mirael managed to become the first sugar waxing with the most sales in Southeast Asia. In fact, Mirael has its own waxing factory in Bogor and focuses on investing in machinery to produce the best world-class waxing formula.

This cosmetic brand identity project showcases a modern and elegant approach to beauty branding, combining clean logo design, refined typography, and a soft, premium color palette to create a strong and memorable visual identity. As a creative design agency, Creatven Studio focused on building a cohesive brand system that reflects trust, sophistication, and product quality key elements in the competitive cosmetic industry.

Creatven Studio goes beyond creating beautiful designs we deliver strategic visual solutions that strengthen brand identity, communicate messages with clarity, engage the right audience, and help businesses achieve sustainable growth and long-term success.